Cisco predicts that the Internet will quadruple in size over the next four years. In fact, the incremental growth in Internet traffic between 2014 and 2015 will be 17.2 exabytes per month. That growth alone is roughly the amount of all global Internet traffic recorded last year.
Video And Mobile Are Breaking The Internet
By David Goldman @CNNMoneyTech
Four years from now, the Internet's traffic volume will be so large that every five minutes it will be the equivalent of downloading every movie ever made. In 2015, monthly Internet traffic will reach the equivalent of 20 billion DVDs, 19 trillion MP3s or 500 quadrillion text messages.
Those are just some of the mind-blowing statistics released Wednesday in Cisco's annual Visual Networking Index, a comprehensive view and forecast of the data trends shaping the Internet.
Experts consider Cisco's forecast to be the gold standard for Internet analysis. The annual study, which began in 2008, has historically been accurate to within a 5% to 10% deviation -- usually on the conservative side.
"I think a lot of analysts viewed it as self-serving, but it's taken on much greater importance as some of the forecasts have turned out to be fairly accurate," said Vince Vittore, analyst at Yankee Group.
Cisco (CSCO, Fortune 500) predicts that by 2015, Internet traffic will be significantly more mobile, and it will be mostly made up of video. The data is cool, but the real-world impact may be overwhelming.
Mobile: Traffic generated by mobile devices has been one of the fastest-growing segments of the Internet for years: Mobile traffic in 2010 alone was triple the size of the entire Internet in 2000.
But it's growing even larger. The proliferation of smartphones, netbooks and tablets means that there will be roughly one mobile device for every individual alive in 2015. Cisco predicts there will be 7.1 billion mobile, connected devices four years from now, at which point there will be 7.2 billion people on Earth, according to the World Bank.
That will send mobile traffic through the roof. Internet usage on mobile devices will grow by more than 26-fold between last year and 2015, Cisco predicts.
It's not just smartphones driving that traffic. Internet traffic generated just by tablets -- which barely existed two years ago -- will be larger in 2015 than the size of the entire mobile Internet in 2010.
All of that traffic is going to place a tremendous burden on the world's wireless infrastructure. As a result, Cisco believes networks will have to rapidly adopt significantly more efficient technologies.
"4G adoption will have to happen fast, and perhaps faster than what we have anticipated," said Suraj Shetty, vice president at Cisco.
Video: Last year, video comprised the majority of consumer Internet traffic for the first time, making up 53% of all uploads and downloads. By 2015, video traffic will more than quadruple, and the Internet will be two-thirds made up of video.
If you include peer-to-peer file sharing, including services like BitTorrent, then video actually will make up 90% of all Internet traffic in four years, Cisco predicts.
By 2015, 1 million minutes of video -- the equivalent of 674 consecutive days of viewing -- will cross the Internet every second, and the community of online video users will double to just over 1 billion people.
Though YouTube, live sports, and video calling are all growing, more than half of Internet video will be made up of long-form streaming videos, such as movies and TV shows delivered by services like Hulu and Netflix (NFLX).
Just as mobile data is expected to overload wireless networks, fixed broadband lines may not be able to cope with the increase in video watching either. As a result, service providers will have to get creative about how they deliver video to end users.
"There's a very clear Netflix impact, which consumes a tremendous amount of bandwidth," Shetty said. "Networks are going to have to become intelligent, because they cannot handle video the same way they handle Web traffic. You can't just keep throwing bandwidth at this problem."